Building user base with new media

There has been a revolutionary change in last few decades regarding the manner customers interact with sellers. Dramatic rise in number of internet users have boosten up the growth of new media formats which is changing traditional strategies and thought pattern of companies towards customer relationship building.

New media refers to various media channels which are supported by technology to be accessible by customers anytime and anywhere. There was a time when people used to sit eye-sticken on personal computer to surf but now this task is handed over to laptops, smartphones, tablets etc. and these gadgets are fulfilling the responsibilities very efficiently as these are quick to access and user friendly tools. No. of apps for eg: lenskart.com, fabfurnish.com, flipkart.com, facebook.com etc. are providing various unique features which help customers to connect with sellers and vice versa in the way most convenient to customers. Sellers aim at providing customer delight.

This paper focuses on how sellers use various techniques, apps, and gadgets to help and support their customers so as to retain them for indefinite period of time

This paper focuses on how sellers use various techniques, apps, and gadgets to help and support their customers so as to retain them for indefinite period of time.