A comprehensive study on-era of digitalization in marketing and transforming the world into digital economy

Digital India is a collective effort of the Indian Government to connect the diverse rural communities to internet and provide them free access to basic online services. Digitalization has transformed the world to techno-knowledge savvy. Digital India is a dream project of our current Prime Minister Mr. Narendra Modi, to make India, a “Digital India”. Digital India enables the society to change the manner of doing work from manual to electronically. The main aim of Digital India is to make India a SMART country so that we can compete with other developed countries e.g. America, Russia, and Japan etc. as far as technology and digitalization is concerned. In Digital India, Digital Marketing plays a vital role in the success of our country and to convert our country into a knowledgeable economy. The focus of this paper is to describe the role of digitalization in marketing in order to transform India into a Digital India.