SNS-a hub for interaction or a platform for brand building

SNS (social networking sites) provides a hub for connecting people, make new friends and stay updated on their social activities. Due to its increasing popularity and usage by all, businesses also have started using it as a platform for brand building. Sites like Facebook, Twitter, Instagram, Google plus+ etc. are being used by the companies for getting their brand recognized, acquiring customer, giving attention to their voice and opinions and maintaining long lasting relationship with them. In this paper we have discussed about the usage of these various sites by company for brand building & customers for reviewing, ratings, comments etc. and ways by which companies can use SNS.