Competitive advantages through facebook

In today's world scenario, social networking sites play an important role. Facebook is one of the popular site among them. It provides a platform where people can interact with each other and share their ideas, opinions, photos and many other things. As far as competitive advantage is concerned, the social media provide useful information for any business looking to create a smart strategy. By learning about competitor's activities one can give insight into what works and what doesn't. Facebook is one of the social networks for business and another where one can find out a lot of information about competitor's strategy and an interaction and make strategy to gain competitive advantage. So main focus of this author is to show the ways through which competitive advantage can be availed through facebook.