Marketing with social networking sites has surpassed traditional relationship of wine and dine

Online Social networking websites are very popular and have become a part of life. These sites have made significant impact in the individual's life. When analyzing the users’ scope of social networking, it can be concluded that the modern social communitie sinfluence in individual's private life, whereas the traditional networking or social communities is more interrelated to business circle. This change has undoubtedly offered many firms an opportunity to target this new medium for marketing. In Ludhiana (India), marketing on social networks is not taken seriously. There are some companies who have shown interest and have created their presence yet they are not focusing seriously. If this medium is explored intelligently then the social network medium has a potential to provide many new ways to market the audience with the help of registered users indirectly, without knowing them. Social Network (Facebook) has provided many tools for marketing purpose like groups, events, social ads. These all are widely used and entertaining the enterprise organizations by all means; however these all have some limitations. Tagged based marketing on the Facebook is a new concept inspired from the tag facility provided by Facebook. If this strategy is implemented then this would be helpful for organization in terms of targeting audience, developing trust of the product among consumer, increase clientele etc. This paper presents a survey based research from organizations for finding their views on the tagged based marketing on the social networking website (Facebook).