Gain of competitive insight via facebook-a swoc anaysis

Facebook is a corporation that provides social networking service and has its head office in Menio Park, California in United States. Website was launched on February 4, 2004 by Mark Zuckerberg with his Harvard College roommates. The founders initially provided membership to only Harvard College students but later they gave access to colleges in Boston area. Since 2006, anyone who is at least 13 years old was allowed to be registered user of website. The paper has aim of to check the competitive advantage in facebook for awereness of brand. It explains model through which potential customers can be increased.