ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2016
  • Volume: 6
  • Issue: 4

Competitive advantages through facebook

  • Author:
  • Savita Uppal
  • Total Page Count: 6
  • Page Number: 253 to 258

Principal, SGGJ Girls College, Raikot, India

Online published on 20 September, 2016.

Abstract

Facebook is proven to be a very valuable and influential communication tool in this technological era. It is a one of most popular social media platform which connects the millions of people around the world that are utilizing its immense features, whether for their personal or business reasons. Today, business without technology cannot survive in the race of promotion and marketing. This literature highlights the keen features of the social media hub Facebook in the field of business providing high profit balance sheets.

Keywords

Marketing, Facebook, customers, advertisements, business to customer relations