Emerging trends on social media marketing

India has been one of the major consumers when it comes to social media. All the brands in India today are much aware of the prospective and value that social media can deliver them as compared to other channels. A social network is an online service, platform, or website which is focused largely around uniting individuals, allowing them to communicate and interact. Facebook is currently the world's largest and most popular social networking platform. Using social media for marketing can empower small business looking to further their reach to more customers. Customers are interacting with brands through social media, therefore, having a strong social media marketing plan and presence on the web is the key to tap into their interest. If implemented correctly, marketing with social media can bring remarkable success to your business. The study is based on secondary data which is collected from the published reports on social media, Surveys, newspapers, journals, websites, etc. Suggestions given in the end will help the organization and customers to sort out the problems facing by them in the social media marketing.