Influence of advertisements on social networking sites: a study of consumers of ludhiana

Social Networking Sites like, Facebook, Twitter, Linked In, Google Plus, etc., now a days, have become an integral part of life of every individual. The out performance of advertisement on these Social Networking Sites in terms of meeting advertising objectives of creating awareness, interest and converting the potential buyers into actual buyers has compelled all business tycoons to re-plan and re-design their advertising strategy. There are various factors which have to be kept in mind while planning and designing the advertising strategy on Social Networking Sites. This paper studies the various factors which influence the buying behavior of the consumers towards advertising on Social Networking Sites and its extent of effectiveness on the consumers of Ludhiana City.