E-relationships and facebook-a tool of promoting business

In today's competitive business environment large numbers of companies are searching for sustainable competitive advantage by building long-term relationships with their customers. This study focuses on e-relationship marketing and Facebook and its impact on business performance. Relationship marketing is an old concept but with the technological advancements now the focus is on building e-relationships and targeting profitable customers, usingbest strategies for customer bonding, marketing to employees and the other stakeholders and building trust as marketing tool.