Assistant Professor, Dr. Ambedkar Institute of Management Studies and Research, Deeksha Bhoomi, Nagpur-10
Online published on 20 September, 2016.
ITC is one of India's foremost multi-business enterprises with a market capitalisation of US $ 40 billion and a turnover of US $ 8 billion. ITC is rated among the World's Best Big Companies, Asia's ‘Fab 50 ’and the World's Most Reputable Companies by Forbes magazine and as ‘India's Most Admired Company ’in a survey conducted by Fortune India magazine and Hay Group. ITC also features as one of world's largest sustainable value creator in the consumer goods industry in a study by the Boston Consulting Group. ITC has been listed among India's Most Valuable Companies by Business Today magazine. The Company is among India's ‘10 Most Valuable (Company) Brands ’. This study has been undertaken in order to study the consumer preference towards ITC snacks in Nagpur with special reference to Bingo.
Consumer preference, ITC, Nagpur and Bingo
