Impact of social media on tourism industry

The Social media has proved to be a boon that spread across the countries in previous years like a wildfire. The Social media has highly transformed the industry of travel and tourism. Social media like Facebook offers expeditious ways of reaching millions of people across different countries with distinct cultures. The Social media helps people to share great and not so great experiences, to become instant critiques. Tourism companies and tourists have created their networks where they can share views about hotels, restaurants, tourist spots, holiday packages as well as posting their pictures, videos and so on. Social media also acts as a source of advertisement and marketing. The Primary as well as Secondary Research has been followed in order to interpret the impact of social media on tourism industry and various findings and recommendations have been arrived at.