A study on customer percpetion of postal savings of Ernakulam district

Customer perception has been regarded as an indication of marketing effectiveness of the firm. The success of any marketing strategy lies in the post purchase experience as delivered through the product or service and as perceived by the customer. There are several types of post office savings schemes that cater to the differing needs of various classes of people in which they have an option to invest with small amount. Most of the postal investment is exempted from Income Tax Act, 1961. The interest income is also exempted from tax u/s 10 of Income Tax Act, 1961 in some cases. This has enabled investors to compete successfully with other avenues of investment available to them like commercial and co-operative banks, non banking financial institution and public sector companies. It is necessary for institution offering investment instruments to study the opinion and perception of customers towards various investment instruments because it has influenced the savings behaviour of investors since decade.