A study on buying behaviour and decision making of consumers towards purchasing choice on footwear with relevant to Coimbatore city

Footwear becomes style and people's expectation towards the variety is getting increasing every day. There are several retailers are displaying varieties in footwear and they are attracting the consumers by all the ways. What is important in that is how those retailers are different in the product and other factors which implies on the attraction of the consumers. Earlier the design and style may not be considered by the consumer too much compare with the consideration of the price and the durability. But, now the consumers are thinking about the design and style very much along with other factors. Though there is more number of online vendors are selling footwear varieties. However, people prefer to purchase footwear models only from the stores. Because they can have several dimension of visions of the product. Understanding this perception of the consumer, the retailers tuned their marketing style to promote the sale very high. The researcher here is much interested to know about the choice of consumers to choose their own likable variety in the footwear.