ACADEMICIA: An International Multidisciplinary Research Journal
  • Year: 2017
  • Volume: 7
  • Issue: 11

A study to explore the level of awareness of customers on solar energy products with reference to Coimbatore district, Tamilnadu

1Research Scholar, Sri Ramakrishna College of arts and Science (formerly SNR sons), Nava India, Coimbatore, India. Email id: priyaparthi.n@gmail.com

2Prof & Head, Department of B.com PA, Sri Ramakrishna College of arts and Science (formerly SNR sons), Nava, India, Coimbatore. Email id: kprince@rediff.com

Online published on 26 December, 2017.

Abstract

In recent years there is a demand for renewable source of energy especially countries like India, solar power plays a major role in power generator. There is a necessary to find out the awareness level of the solar products among the consumers. In Tamilnadu wind energy is the major contributors to renewable energy and next comes the solar energy. There are many products available in the market which promotes the usage of solar energy. But the question is whether the consumers are having awareness about the products and its usage. And also it is necessary to find out which media plays a major role in spreading the awareness. The result of this study helps to understand the solar product awareness among the consumers of Coimbatore and also helps the manufacturers and distributors in identifying the media to spread the awareness about the solar product among the consumers.

Keywords

Solar Power, Consumer, Solar Energy, Manufactures, Solar Product