Corporate social responsibility and sustainability in India

More and more business leaders influence world decisions. Without their Support, environment restoration will take longer. It is vital that companies become leaders in corporate social responsibility. Companies experience a variety of external pressures to improve their sustainable development performance. The World Business Council For Sustainable Development, sums up the pressures on the environmental attributes of a business, ‘The environment is not going to disappear as an issue for business. Companies are and would continue to remain under pressure from customers, investors, employees, legislators and increasingly from banks and insurance companies to be eco-efficient ’. Recently, CSR has been embraced by the business community as another synonym for sustainable development. The elements of CSR align with the three elements of sustainable development. The triple bottom line of sustainability is 3Ps, Profits, Planet and People. Financial sustainability in CSR align with the economics/profits of sustainable development; environmental responsibility in CSR aligns with environment/planet in sustainable development; and community investment, employee relations and human rights in CSR align with the society/equity/people elements of sustainable development. The study on ‘CSR and Sustainability in India ’aims to throw light on the changing scope of CSR and on the emergence of environment as a key business responsibility to protect the planet and its people.