*M. Com Scholar, Department of Commerce, Sree Narayana College, Kollam. Email ids: annmary.alexander93@gmail.com
**Assistant Professor &Project Guide, Department of Commerce, Sree Narayana College, Kollam. Email ids: sajjanandayana@gmail.com
Volatility in stock markets is inevitable. It is the nature of the markets to move up and down over the short-term. Trying to time the market over the short-term is extremely difficult. One solution is to maintain a long-term horizon and ignore the short-term fluctuations. Responsible investing is a natural fit for long-term investors as it provides opportunities for financial rewards. But whenever markets are volatile retail investors move from the optimistic to pessimistic zone. They invest in other investment avenues like gold and bank deposits. The proportion of retail investors in India is strikingly low. This study aims to know the influence of volatility in stock markets on retail investors of Kollam. Retail investors of Geojit BNP Paribas of Kollam district is selected for the study. It also helps to know the opinions and attitudes of retail investors towards volatile markets In the past few years, considerable uncertainty and volatility has been observed in the emerging and mature financial markets worldwide. Global economy worries are pushing investors away from risky assets like stocks.
Volatility, Retail Investors, Stock Markets
