ACADEMICIA: An International Multidisciplinary Research Journal

The following section of this paper highlights the major trends of E-Commerce in India along with various Challenges. E-Commerce which is popularly known as efficient commerce or empowering Commerce has been a game changer for the Indian Economy. India is an online shopping heaven for the customers, with population armed with smart gadgets and phones which has made everything a click away for every individual. In the Global payment Report 2016, Worldpay analysed 30 markets around the world, including India, China, Hong Kong, Malaysia, Taiwan, South Korea, Singapore and Australia in Asia-Pacific. It was discovered that e-commerce is expected to grow rapidly and that the growth will occur around the world but the emerging markets like India will be taking the lead. E-commerce is predicted to mature by 28 per cent per year from 2016 to 2020. According to Worldpay projections, India will be the world's second largest e-commerce market by 2034 owing to an upsurge in the internet penetration and increasing mobile users in India. Further it talks about various Government initiatives in the form of Skill India, Make in India, Digital India along with the challenges faced in B2CE-Commerce. The paper also highlights the various opportunities which can be harvested by various ecommerce players in India in the long run provided they maintain their stake. An empirical validation is recommended to study the effect of these trends on the buying behaviour of the consumer.