1Associate Professor, Garware college of Commerce, Pune, India. Email id: dr.sunilzagade@gmail.com
2Assistant Professor, International Institute of management studies, Pune, India. Email id: a.panda@iimspune.edu.in
Online published on 17 September, 2018.
The tourism and hotel industry operates in a competitive environment. The hotels face a strong competition to meet the customer's demands and expectations. To survive in the growing competition hoteliers has to work on innovation and creativity. Hence Service innovation plays an important role in the organizational performance in hotel industry; therefore it is relevant here to understand the concept of service innovation. The Present study focuses on innovation activities in SME hotels in Pune and explores the impact of service innovations (Organization Innovation, Process Innovation, Management Innovation, Marketing Innovation, IT Innovation) on Organizational Performance. Through this study an attempt is made to understand the effect of innovativeness in hospitality and tourism industry particularly small and medium hotels. The hospitality and tourism sector has some specific features. Whereas Organization Innovation, Process Innovation, has significant effect on organization performance based on organization size.
Small and Medium Hotels, Organization Innovation, Process Innovation, Management Innovation, Marketing Innovation, IT Innovation, Organizational Performance
