A Study on Consumer Behaviour towards Packaged Food

While conducting any research the first and most important concept is to understand the topic in depth. Review of literature is the base for understanding the topic and also to get the deep insight into the topic. In this research paper the researcher has taken more than 30 articles in order to understand the topic and to get the base for further research. Most of the articles taken are related to consumer behaviour. Most of the researcher have used factor analysis and many of such techniques for analyzing the data and some factors such as quality, hygiene, and price are some of the most important factors which consumer looks in the products while deciding about purchase decision.