While strategic planning is a common concept in the Non-Governmental Sector (NGO) literature, organizational strategy is conspicuous by its absence. The purpose of the study was to understand the nature of the relationship between organizational strategy and its orientation. Organizational strategy was conceptualized as the intended and realized strategies directed towards the accomplishment of NGO mission. In order to measure intended and realized strategies, a survey instrument was used to collect information about strategic plan implementation (intended strategy) and the strategic orientation (realized strategy). The measure of strategic orientation was based on Miles and Snow's self-typing paragraph method. The study indicated that having a strategic plan (intended strategy) has value, though no association was found between the way strategy was initially formulated and the strategic orientation that emerged in the organization.
Organisational Strategy, Orientation and Non-Governmental Organisations (NGOs)
