Pro-Environmental Behavior: Barriers and Intervention

The world scenario has undergone great upheaval during the last few years due to technological advancement, rapid industrialization, urbanization, developmental projects and unprecedented growth in population. This has resulted in irrecoverable destruction of natural resources affecting biosphere's environmental quality such as soil erosion, freshwater availability, food production, energy utilization, pollution loading, deforestation, desertification, global warming, ozone depletion, acid rain etc. Nature is threatening to the mankind in the form of drought, floods, earthquake, landslides, epidemics, glacier melting, super cyclones etc. Environmental problems have reached up to a level where almost everyone is conscious of them. It is therefore, desirable to achieve wider societal change to catalyze, support and reinforce pro-environmental behavior. Pro-environmental are behaviors which consciously seek to minimize the negative impact of human actions on the natural and man-made environments. Change in mental attitude, way of thinking, living styles can contribute in shaping behavior in an eco-friendly direction. Present paper is an attempt to explore barriers of pro environmental behavior that is to understand why our attitude does not take shape of the behavior and to explore how to eradicate or minimize those obstacles.