Supply chain management of ginger and turmeric crops in Reasi district of Jammu and Kashmir

The present study aimed to examine the supply chain management of ginger and turmeric crops. It is based on data collected from 120 farmers selected from four randomly selected villages of Reasi district. Reasi and Pouni blocks involves multiple channels reflecting varying degrees of complexity and intermediaries. For ginger, there were two primary distribution channels in which Channel I involved the producer selling directly to a local retailer who then sells to the consumer while Channel II featured the producer selling to a collecting trader who subsequently transfers the product to the consumer. Similarly, turmeric also had two distinct channels. Channel I followed a straightforward route where the producer sold directly to a local retailer who then sells to the consumer. Channel II, on the other hand, included additional steps; the producer sells to a processor who adds value to the product before it moves to a retailer and eventually reaches the consumer. For ginger, the price distribution through local retailers and collecting traders showed variations in cost and net margins. Similarly, the turmeric supply chain involved direct sales to retailers and additional processing before reaching the consumer. These insights into supply chain dynamics were vital for developing strategies to reduce costs, improve efficiency and enhance market access for farmers.