Division of Agricultural Economics and Agri-Business Management, SKUAST-Jammu, India
*Corresponding author: ashishisher222@gmail.com
Online published on 14 February, 2017.
Narwal Mandi, Jammu-one among the three fruit and vegetable terminal markets in Jammu and Kashmir (the other two being Parimpora, Srinagar and Nowpora, Sopore) and is situated in the southern area of Jammu city. The research incorporated both the primary as well as secondary data collection methods. In the research 26 carrying and forwarding agents were selected through purposive sampling for the collection of primary information with the help of structured schedule and the secondary information was collected from Directorate of Horticulture (Planning and Marketing), Jammu and APMC Narwal, Jammu.
Forwarding agent, marketing efficiency, Commodity, Regulated Market