Customer perception towards organised and unorganised food retailers in Jammu

The study was conducted in Jammu city covering Jammu region for analyzing customer perception in which four retail outlets were selected through purposive sampling. The information from various retail outlets was collected with the help of structured questionnaire and the data was analyzed by using factor analysis approach for reducing data complexity by reducing the number of variables being studied. The result revealed that perception of consumers towards unorganized food retail outlets appears to be high then organized retail outlets with respect to Ambience having f-value as 0.09 and t value as 3.57, so there is a significant difference between the perception of consumer towards organized and unorganized retail outlets. The results also showed that perception of consumers towards organized food retail outlets appears to be high then unorganized retail outlets with respect to Visibility having f and t value as 0.01& 0.14 so there is a significant difference between the perception of consumer towards organized and unorganized retail outlets. The study also depicted and showed f & t value calculated as 0.01 4.50 in respect to availability and 0.08 & 5 in respect to delivery and variety respectively.