Impact of COVID-19 Pandemic on the Agribusiness Start-ups: Case of Jammu City

The study has been conducted to study the Impact of the COVID-19 Pandemic on the Agribusiness start-ups in Jammu city. The research was carried out on the basis of primary data. Jammu city was selected purposively and 25 start-ups were taken randomly which constituted the total sample size. The research was descriptive type and a convenience sampling tool was used to select the start-ups. The research revealed that the COVID-19 pandemic has negatively impacted the majority of the start-ups, and lockdown leads to disruption in the business operations of the majority of the start-ups. It was also found that the majority of the agripreneurs have cut-off the salary of the employees without doing downsizing of the firm. The research also revealed that COVID-19 pandemic leads to delay in the funding process which also affected the start-ups negatively. As far as type of support or assistance the start-ups or entrepreneurs were seeking is concerned, majority of the start-ups believed that government support or financial assistance would play an important role in boosting the start-up ecosystem.