Domestic Fish Marketing in India – Changing Structure, Conduct, Performance and Policies^†

This study has been conducted in all the major coastal states and some selected inland states to understand the domestic marketing of fish in India. The total marketing costs of auctioneer, wholesaler, retailer, vendor, marine fishermen cooperative society and contractor/freshwater fishermen cooperative society have been found to be Re 0.98, Rs 8.89, Rs 6.61, Rs 4.50, Rs 6.00 and Rs 3.51, respectively. The marketing efficiencies for Indian major carps (IMC), sardine and seer fish have been found to vary from 34 per cent to 74 per cent, depending on the length of market channel. The marketing efficiency has been found more in the case of marine species than freshwater species, since the latter travel longer distances from the point of production to consumption centre, passing many intermediaries as compared to the former. The fisherman's share in consumer's rupee has shown variations across species, marketing channels and markets. The infrastructure facilities at most of the surveyed landing centres, fishing harbours and wholesale and retail markets have been found grossly inadequate and poorly maintained. The study has highlighted the need for formulating a uniform market policy for fishes for easy operation and regulation so that the country's fish production is efficiently managed and delivered to the consuming population, ensuring at the same time remunerative prices to the fishers.