aDivision of Agricultural Economics, Indian Agricultural Research Institute, New Delhi – 110 012.
bDivision of Forecasting and Econometrics Techniques, Indian Agricultural Statistics Research Institute, New Delhi – 110 012.
The study has examined the economics and backward and forward linkages in rose production in Tamil Nadu and has identified the constraints to rose production and marketing. Some policy measures have been suggested for an efficient and effective value chain for enhancing the profitability of rose production system in a sustainable manner. The primary data pertaining to the agricultural year 2008–09 have been collected from the randomly selected 150 farmers of the Krishnagiri district. The cost and return concepts, data envelopment analysis and Gini coefficient have been used to assess the profitability, farm level efficiencies and equity in rose cultivation. Garrett's ranking technique has been used to identify the constraints to production and marketing of rose. The study has suggested that development of long stem, high-yielding and pest and disease-resistant rose varieties, adoption of integrated pest and nutrient management technologies, insurance and forward contracts, cheap loan facilities, women labour empowerment, establishment of processing units around the production centres, development of cool chain facilities and strengthening of marketing channels to develop competitive edge and create values in rose production.
