aDepartment of Veterinary and Animal Husbandary Extension Education, Veterinary College, Bidar, Karnataka
bDivision of Extension Education, ICAR-Indian Veterinary Research Institute, Izatnagar-243 122, Uttar Pradesh
cDivision of Livestock Economics, Statistics and Information Technology, ICAR-Indian Veterinary Research Institute, Izatnagar-243 122, Uttar Pradesh
*Author for correspondence Email: prakashkumarkr@gmail.com
§The paper is based on Ph. D. thesis, ‘Livestock Innovation System: A Multi-stakeholder Analysis in Dairying ’submitted by the first author in 2015 to ICAR-Indian Veterinary Research Institute, Izatnagar
The study has analysed the adoption status of mobile telephones in dairying, and enlisted the constraints as perceived by the dairy farmers. It has also identified the factors affecting adoption of mobile telephones in India through the primary data collected from 360 dairy farmers of four states of north India, viz. Haryana, Punjab, Uttar Pradesh and Uttarakhand. The adoption status has revealed that the majority of respondents have been using mobile phones partially in dairying since 3–6 years, followed by adoption since 0–3 years. A significant difference (p < 0.001) has been observed among the respondents across the states with regard to adoption of mobile phones in dairying. The application of multinomial logit model has revealed that the model was highly significant and fit for explanation. The variables ‘distance to veterinary institution’ or ‘animal healthcare centre’, ‘landholding size’ and ‘scientific-orientation’ were significantly associated with the probability that the respondent will be a full adopter of mobile phone in dairying. The study has recommended that appropriate measures need be adopted for effective use of mobile phones in dissemination of livestock-related information in general and dairying in particular to the farming community.
Dairy sector, livestock technology, multinomial logit model, mobile phones, innovation, adoption status
