aDivision of Economics, Statistics and Management, ICAR-National Dairy Research Institute, Karnal-132001, Haryana
bICAR-Central Soil Salinity Research Institute, Karnal-132001, Haryana
cDairy Technology, ICAR-National Dairy Research Institute, Karnal-132001, Haryana
dDairy Extension Division, ICAR-National Dairy Research Institute, Karnal-132001, Haryana
Online published on 5 December, 2018.
Indian probiotic market is experiencing a high growth. The present study was undertaken in five locations of metropolitan Delhi for the purpose. The results show that electronic media advertisements act as a major source of information for respondents (22%) on probiotic products followed by internet, family and friends (21%). Among probiotic drink users, 63% opined that they were the regular users and 37% were occasional users. Majority of the respondents (53%) preferred to purchase probiotic drink from local stores due to its easy availability. This study is of great help for the probiotic companies to increase their user base in the metropolitan Delhi.
