aKIIT School of Rural Management, KIIT Deemed to be University
bCentre for Agri-Management, Utkal University, Bhubaneswar, Odisha
cDepartment of Commerce & Management, Ravenshaw University, Cuttack, Odisha
Online published on 5 December, 2018.
The present study deals with the impact on enterprising small farmers towards sustainable livelihood with institutional support. The sample of the study consists of 120 enterprising farmers those are involved with commercial activities of agriculture and allied activities. The study has adopted primary survey based on interview method & PRA tools. The study has used percentage analysis and sustainable livelihood analysis framework as an analytical tool to determine the objectives. In all, 55% of respondents belongs to the productive age group, where entrepreneurship can be promptly adopted. Change of income has been seen through scaling of farming. 53% of the respondents have derived the economic benefit through collective marketing and 78% of the respondents have diversified engagement towards horticulture production and integrated and mixed farming. The analysis shows that farmers can achieve sustainable livelihood through diversification in farming, which mitigates the risk of crop value, regular income, nutritious food, social capital and balancing the environmental flaws. The sustainable livelihood frame work for enterprising farmer works on external and internal factors. These factors define strength and weakness of an agri-entrepreneur and provides potential outcome to face the challenges and threats.
