1Institute of Agri-Business Management, Acharya N G Ranga Agricultural University, Tirupati
2Department of Agricultural Marketing, Cooperation and Business Management, GKVK Campus, University of Agricultural Sciences, Bengaluru
*Corresponding author: prabhayanduri@gmail.com
Online published on 22 February, 2021.
A multi case study of agri start-ups is aimed to understand the relation between the growth drivers leading to progress in startup life cycle. The higher education levels, prior expertise of managerial team and technological innovation in operations are growth drivers through the ideation, validation and early traction stage while strategic decisions viz., vision, market oriented opportunity switch, expansion strategies and networking derived out of experiences and learning's are major growth drivers in pushing the startups to growth stage. Business strategies, scalability in business operations, gaining investor confidence for regular funding are key growth drivers in case 1 and 2 to attain scale-up stage and case 3 to growth stage. The cases showed a steady annual sales growth and improvement in operational efficiency reflected through asset turnover ratios.
