Spatial fish consumption patterns across Andhra Pradesh

The current paper endeavors to evaluate the spatial pattern of fish utilization and its attributes in Andhra Pradesh. The study was directed over the distinctive regions viz., urban coastal (Visakhapatnam), rural coastal (Vizianagaram) and non-coastal urban (Kurnool) and non-coastal rural (Anantapur) districts. A total of 1440 fish consumption households was secured for the study. The buyer profile uncovered that 88% respondents were of middle age group (20-50 years) with higher secondary education (29%). More than 60% devour fish consistently because of better accessibility, availability and affordability. The consumption traits indicated that seer fish was the most favored species followed by pomfrets and shrimps. The constraints in fish consumption as perceived by the buyer’s incorporated absence of fresh and preferred fish, exorbitant price, wide vacillations in price, unpredictable supply and absence of cleanliness in buy sources filled in as restricting components in expanding fish consumption. Diverse statistical and econometric apparatuses, for example, conjoint analysis, preference assessment index and discriminant analysis were utilized for analyzing the information.