Transformation in agricultural landscape of Tapi: An assessment for okra commercialization

The commercialization of okra in agricultural landscape of Tapi is essentially an outcome of the institutional interventions during the past four decades. These interventions have been found effective in transforming the regions agricultural sector from parochial paddy cultivation to commercial cultivation of okra. The major marketing-centric institutional interventions of the export promoting agencies have highlighted the relevance of institutional innovations in the promotion of okra in the region. The study has shown the potential benefits of comprehensive institutional interventions persuaded by the export agencies in Tapi. A comparative analysis of marketing has revealed that marketing channel of okra via. exporting agency is the most efficient. The study has demonstrated the benefits of informal community participation with proper guidance and monitoring.