Odisha University of Agriculture & Technology, Bhubaneshwar-751 003, Odisha
*Corresponding author: bishnupriyamishra1@gmail.com
Online Published on 16 March, 2022.
The study has investigated the entrepreneurial behaviour of rural women in the Jharsuguda and Cuttack districts of Odisha. Women SHG members possess moderate production efficiency, managerial ability and marketing knowledge. Under production efficiency, the maximum number of women entrepreneurs had fully acquired skills regarding the ability to exchange and share information with the same type of entrepreneurs and the ability to work with team spirit. Under managerial activity, most of the women are efficient in planning to utilize time effectively and source effectively. Participation in training and extension programmes helps them update their skills. Concerning market knowledge, most of the entrepreneurs had acquired the ability in creating and use storage and processing facilities, market trends on the price of both inputs and final products. The majority of women entrepreneurs expressed labour cost as the main constraint for the production