Formerly a member of ASAE and AHS, USA
*Corresponding author: p.s_chavan@yahoo.co.in
Online Published on 16 March, 2022.
The paper reviews the background and the reasons for the present state of the agricultural-produce-processingmarketing chain where the ‘risk-reward-equation’ is not in favour of the farmer-producers. After reviewing, the PPP agri-business-models currently in vogue, the article proposes a modified model called IABM (Integrated Agribusiness Model) that could be beneficial to all the three agencies namely the corporates, the farming community and the government at the same time. The distinguishing features of the IABM from the PPP models tried out so far, are its suitability to the marginal and small farmers, creating skilled and semi-skilled employment opportunities, reduced dependence on climate & market, energy-self-sufficiency, excellent 360-degree linkages and most importantly, high regard for the sustainable & inclusive rural development with emphasis on women-empowerment.
