Role of agricultural extension on adoption and attitude towards organic farming: A study among rice farmers in Kerala

Enhancing the efficiency of agricultural extension services is an important institutional strategy for sustainable agricultural development. Agricultural sector needs alternatives to combat the harmful effects that chemical pesticides and fertilizers have caused. The study by looking into the availability of extension services and adoption of organic practices in rice farming in Kerala found that effective adoption of organic farming is possible through institutional changes including significant changes within the extension system like strengthening communication among farmers, providing more training and connecting through social media.