A study on the status of the cloud kitchen business in Hyderabad and factors affecting it

Cloud kitchens are commercial kitchens that prepare food only for delivery purpose and do not provide dine-in facility for customers. In the cloud kitchen model, a brand owns or rents a space where its chefs work and uses its own or third-party order and delivery systems. It may also provide a takeaway service where customers can wait to collect their food. The cost incurred to establish a cloud kitchen is much lesser than conventional restaurant and can be situated with in a small area and it has less operational costs due to which cloud kitchens are more profitable than normal restaurants. In this perspective, the study is conducted to analyze the current status of cloud kitchen firms, factors affecting cloud kitchen business. Hyderabad city was preferred as the study area. For the analysis, data was collected through personal interviews from the selected cloud kitchen firms with the help of structured questionnaire. Data regarding the factors affecting cloud kitchen business are taken from customers of cloud kitchen. Regression analysis is used to analyze the factors that affect cloud kitchen business.