Sher-e-Kashmir University of Agricultural Sciences and Technology-Kashmir, Srinagar, Jammu & Kashmir
*Corresponding author: afshanabhat2015@gmail.com
Online published on 24 March, 2023.
A cross-sectional survey study was conducted in district Baramulla, Jammu and Kashmir in 2021 to work out producer’s share in consumer’s rupee, marketing efficiency and benefit-cost ratio of beekeeping using ex-post-facto research design. Primary data were collected from 102 registered beekeepers using pre-tested and well-structured interview schedule. The study revealed that four marketing channels of honey were followed by the beekeepers in the region. “Producer-consumer” channel was adopted by 81.37% of the beekeepers and had the highest producer’s share in consumer’s rupee (100.00%). The same channel had the highest marketing efficiency of 9.23. The benefit-cost ratio for beekeeping enterprise was found out to be 1.46.