A study on consumer preferences for Savory snack food in Jammu city

Savory snacks are food products that have a salty or spicy flavour instead of a sweet profile. They are manufactured using various ingredients such as vegetables, fruits, nuts, grains, vegetable oils and seasonings. They are rich in nutrients, minerals, vitamins and fibres. Usually consumed in-between meals in small quantities, the most prevalent variants include salted biscuits, potato and corn chips, popcorns, pretzels, meat snacks, nuts and seeds. The growing food and beverage industry, along with an increasing preference for on-the-go snacking options, is one of the key factors driving the growth of the market. The global market for savory snacks is fiercely competitive and rapidly evolving. Snacking is a common pastime among millennial and a significant contributor to the global savory snack industry. The savory snacks market in India, which includes nuts, seeds, potato chips and meat snacks, showed an increasing trend from 2019 and is expected to reach almost US$ 13 billion by 2026. Manufacturers are also offering a diversified product range to expand their consumer base and meet individual requirements in terms of flavour preferences and dietary needs. The present study focuses on consumer preferences for savory snack food in Jammu city. The snacks share of Jammu city ranged at 0.4% for ethnic savories, sweets at 0.3%, western snacks at 0.7% and papad at 0.4% in 2021.