Agricultural equipment and brand selection: Evaluation of farmers’ choice pertaining to selection of different brands in Jammu district of J&K (UT)

The paper discusses about three farming equipment that are mostly used by farmers for cultivation of crops i.e., Rotavator, Disc plough and Cultivator with relevance to the brands that were mostly chosen by the farmers. The results of the study reflected that brand named “Sonalika” for rotavator had the most preference with around 66% market-cap. For the similar study in cultivator reflected that brand named “Agro King” had the most market-cap with around 62% of total share. Study was also conducted for Disc plough in the similar aspect which showed that brand name “Land force” had the major stake with approximately 26% of the market-cap.