Extension approaches for disseminating mango (Mangifera Indica) production and pro cessing technologies in konkan

India is second largest producer of vegetables and fruits in the world. The country ranks first position in the production of Banana, Papaya, Mango, Lime and Lemon, and Okra. Being a largest producer of mango in the world, it constitutes 22.63 lakh ha area under Mango and production was 19.68 million tonnes in the year 2016–17. The important mango producing states are Andhra Pradesh, Uttar Pradesh, Bihar, Gujrat, Karnataka, Maharashtra, Tamil Nadu, West Bengal, Kerala and Orissa. Despite, the mango producers as well as processors are facing grave challenges such as climate change, severe incidence of insect-pest, high cost of inputs, labour scarcity, middle men menace, huge post-harvest loss, lack of institutional support, poor profitability and seasonality. This leads to stagnate the average productivity of mango (8.7 tonne/ha). Present paper discusses how the concrete efforts from scientists, policy makers, farmers and institutional reforms in the country led to substantial increase in area and production of horticultural crops. For example, a centrally sponsored scheme of National Horticulture Mission (NHM) and Mission for Integrated Development of Horticulture are duly ensured an end-to-end approach having backward and forward linkages covering research, production, post-harvest management, processing and marketing. Maharashtra state contributed significant share in major horticultural crops especially Mango and created a brand name in international trade. EGS Linked Horticultural Programme and strong Research-Extension-Farmer linkages extended by marketing support have led to Mango revolution in Konkan. Improved mango production techniques (pruning & rejuvenation, application of paclobutrazol, INM, IPM and post-harvest management), integrated cropping system, varietal improvement, supply of quality planting material and demand-driven production strategies plays a vital role in expanding and sustaining mango production. Public-Private Partnership based mass dissemination, ICTs, print and electronic media, farmer-led extension, human resource development, decentralized, participatory and market-led extension approaches are crucial for strengthening and integrating research-extension-farmer and marketing system. The cases documented in the papers implies that for doubling farmers income, emphasis should be given on use of quality planting materials, optimum use of fertilizers, reduce cost on inputs, increase processing and value addition in mango. Therefore, the various stakeholders having potential in different areas must work in tandem to form consortium for demand-supply chain management and export of mango, which would increase the country's economic growth in general and doubling farmers income in particular.