1Associate Professor, School of Agriculture Sciences, Lovely Professional University, Jalandhar (Punjab)
2Principal, Nav Jiwan Kisan Degree College, Mawana, Meerut
3Subject Matter Specialist, KVK, Baghpat under SVBPUA & T, Modipuram, Meerut
Navjeevan Kisan P.G. College, Mawana, Meerut (U.P)
Online published on 9 January, 2020.
The present study was conducted in Saharanpur district of Uttar Pradesh (India) during 2018. The data were collected with the help of structured interview schedule through 100 farmers selected on the basis of simple random sampling. The findings of the investigation indicate that counter banking found more reliable to the respondents in comparison of digital banking. However, digital banking is becoming popular among the younger generation who are frequently check the balance and transaction history but still they are seared about online funds transfer and payments. They feel that online transfers are not safe and they have also accepted that they have got not any type of training or course to understand its benefits and system.
Digital banking, rural
