Information Technology and Rural Marketing

Strengthening agriculture is critical for facing the challenges of rural poverty, food insecurity, unemployment, and sustainability of natural resources. Accessible, transparent and remunerative markets are necessary to raise incomes and improve livelihoods of the rural poor. In developing countries, agricultural markets rarely meet these needs. In today's business marketplace, effective use and flow of information is the key to success. The global revolution in information and telecommunication technologies has created an opportunity to remedy the situation and to assist livestock producers, development practitioners, researchers and policy makers to make informed decisions and identify appropriate choices and strategies to cope with and mitigate the effects engendered by constraints in the pastoral livestock sub-sector. Information Technology (IT) is a strategic in the successful deployment of new technologies and the international competitiveness of agricultural producers. The main purpose of this paper is determination the role of information technology in improvement of rural marketing in Iran. Various ICT tools and techniques have been explored to acquire market. These tools include: Word Wide Web, Mobile Phones and Word Space Satellite Radio. The combination of theses technologies affords a unique opportunity to overcome the challenges in the remote areas.