Customer Relationship Management in Star Category Hotels in Mysore

With increased globalization, competition, higher customer turnover, growing customer acquisition costs and rising customer expectations, CRM is very important for several companies and received an increasing amount of interest among scholars and practitioner especially in recent years. In hotel industry CRM application with more satisfied and loyal guests bring a lot of benefits such as increasing in the rate of retention, revenue and profitability, reducing internal costs and marketing costs, improving customer services, market share growth and marketing methods in Star Hotels of Mysore and elsewhere.