Department of Studies in Communication and Journalism, University of Mysore, India
CRM helps to solve the problem by meshing everyone together and focusing the entire organization on the customer. Like all strategic initiatives, CRM requires commitment and understanding throughout the company, not just in marketing. In all, it adds to a sense of expectation and loyalty being instilled within the consumer and the development of a relationship between company and customer that competitors find hard to break.
Customer relationship Management, CRM Business Cycle, Six Market Framework, Use of Technology in CRM, Six E's of e-CRM
