Study of employees and management percetion on orientation strategies as employee retention strategies

This paper highlights the context within which specific orientation strategies as employee retention strategies have perceived by employees and management in various organizations in Bangalore, where there is a critical need to investigate the dynamics of employee retention orientation practices among MNCs and Indian firms. Using a structured self completing questionnaire having almost similarity in items for both employees and management with special reference to orientation strategies and their adaptability, the data has been collected on 550 respondents (335 employees and 215 management). Contingency coefficient analysis was employed to find out the perceptual differences between employees and management. Results revealed that respondents from management agreed significantly more on the orientation strategies like arranging induction programme for the employees, preparing training and development plan for employees than respondents from employee side. In the case of recognizing employee's family for their best performance as an orientation strategy, employees had higher agreement than respondents from management. Respondents from management and employees side had similar perception on providing initial training for the employees, conveying the company rules and regulations, educating employees about privileges in the organization, preparing training and development plan for employees, providing job description, educating employees about organization vision, mission and expectations. For most of the orientation strategies both management and employees had higher levels of agreement.