1DOS in Commerce, University of Mysore, Manasagangotri, Mysore, 570 006
2Department of Management, Maharajas College, University of Mysore, Mysore, 570005
Online published on 31 October, 2011.
Advertising is a powerful tool used by the marketers to persuade, manipulate and shape behavior of the consumers. The images of woman in advertising has been a matter of debate from considerable time since most of the advertisements use woman to represent their products and services as she is the one who makes majority purchases for her family. Women in advertisements are presented either in a sexually provocative manner or in a non-traditional role which has left a very bad impact on the society leading to various problems like depression, eating disorders, sexual crimes etc.
