The study of “consumers’ adoption towards internet banking usage in Malaysia”

While studying financial improvement has become increasingly important for most people, marketers and academic face many challenges in this aspect. Advancement of technology and changing life style and increasing the need for convenience has leaded financial sectors to change their structure. Therefore, the way customer transaction and financial services had designed is changed a lot. We can suppose internet banking as a new type of information technology that allows people to take financial services through virtual space. The market for internet banking is predicted to grow significantly in following years. Although internet banking has used in many developed countries but it has still a long way to go in developing countries such as Malaysia to implement this kind of strategy. As bank is an important part and sector of service industry, understanding people and providing excellent service to satisfy more customers is a need for each service industry like banking. This research aims to understand the level of customer adoption towards online banking in Malaysia. The TAM model is a technology acceptance model in the field of information technology has used to understand the technological adoption (Venkatesh and davise, 2000). Also we extend the model by using some factors from financial e-service quality dimension(King, 1998;Mary loonam,2008).this factors including security, information quality, reliability, access, perceived usefulness, perceived ease of use.