An evaluation of the impact of adoption of electronic banking by Iranian consumers

Quantifies the factors affecting adoption of Electronic banking by Iranian consumers. The sample for this survey was drawn from individual residents and business firms Iranian. Shows that security concerns and lack of awareness about Electronic banking and its benefits stand out as being the obstacles to the adoption of Electronic banking Iranian. Suggests some of the ways to address these impediments.

Further suggests that delivery of financial services over the Electronic should be a part of overall customer service and distribution strategy. These measures could help in rapid migration of customers to Electronic banking, resulting in considerable savings in operating costs for banks.